SYSTEMS & PROCESSES MASTERCLASS FOR FOOD BLOGGERS

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You don't need another beginner-level blogging course (let's face it: you've outgrown them).

You don't need more followers, or new props, or to finally watch those virtual conference recordings you've been shuffling lower and lower on your to-do list.

You need systems.

And you need them to be rock-solid.

You're already doing amazing things with your website. You've put in the work, you've mastered the basics, and you're making some money.

But now, it's time to level up and take back some of your own time.

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We're giving you:

  • The exact templates we use to manage every aspect of Life As A Strawberry. They're ready-to-use so you can start systematizing right away! (Real talk: These templates alone are worth 10x the cost of this workshop)
  • Our Strategic Planning Workbook to help you craft your vision, build your strategic plan, and implement our framework
  • Everything you need to hire your next (or first) employee: Our job descriptions, applications, templates, timelines, landing pages, and onboarding process
  • Our hard-earned rolodex: Every contractor we use (and love!) so you don't have to worry about who to hire
  • Our best tool & software recommendations in one easy-to-use spreadsheet (that you can adapt and use for your own company!)
  • Plus a whooooole bunch of other resources to SAVE. YOU. TIME.

What we'll cover.

This masterclass is for food bloggers and online content creators who are already working on their websites full-time, and who are ready to make the leap from solopreneur to CEO. If you're ready to grow, scale, systematize, and win back some of your own time, this class is for you.

What you'll learn

  • How to unleash your inner CEO so you can work ON your business instead of just IN your business.
  • How to use our unique Clarity Framework to quickly and effectively set the right priorities for your business
  • How we use our Clarity Framework to set our 3, 5, and 10-year strategic plans
  • How to use strategic speed to build resilience into your business
  • How to systematize your content production, post updates, team management (including who and when to hire!) and more so that you can spend less time on admin and more time doing what you're best at

What you WON'T learn

  • How to get more traffic
  • How to get more followers
  • How to hack any algorithms
  • How to improve your photography skills
  • How to start an editorial calendar

The first year I hit six figures in revenue from my blog, I had 2,590 Instagram followers.

It's easy to get suckered into the shiny things we're "supposed" to care about (*cough* Instagram followers) but the problem is that we often do it at the exclusion of things that really matter.

Life As A Strawberry didn't grow into a $100k+/year business because we had a lot of followers.

It grew because we invested our time in strategic planning, built bulletproof systems, and laid a solid foundation that STILL directs and supports our entire company.

Today, we have three employees and nearly a dozen contractors that bring Life As A Strawberry to life.

And I'll be honest: THIS SH*T IS HARD.

There are a million resources out there to help new bloggers build traffic, or take better pictures, or get featured online.

But when you're ready for the next level, it feels a little like running into a brick wall. The resources start to disappear. The communities start to feel stale and unhelpful. And you're left pulling your own hair out because you have no roadmap for what happens next.

That's where we come in.

Because system-building? That's our superpower.

My team has spent years honing our operations and processes - not just at Life As A Strawberry, but at nonprofits, catering companies, event centers, and for clients from breweries to fishermen and beyond.

In this special Masterclass, we're pulling back the curtain on how we run our business. We'll show you exactly how we got here and give you the EXACT systems (and templates!) we've used to build, grow, and scale Life As A Strawberry.

Jessie Johnson, Founder and CEO of Life As A Strawberry

WHO IT'S FOR
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Full-time food bloggers who are ready to go from solopreneur to CEO.

You started your food blog as a hobby: something fun to do in your spare time. You went to the conferences, you took the courses, and you plugged away a little at a time.

And then one day, you woke up and realized that your just-for-fun blog had turned into something much bigger. It's making money now! This could be your CAREER! And that means it's time to start taking the business side of your blog seriously.

But the problem is, once you have that realization, you realize how few resources there are for bloggers at your level. You're not a beginner anymore, and suddenly it feels like you're lightyears ahead of everyone else in those same courses or webinars or Facebook groups.

You've never really prioritized systems, or even looked more than a year or two into the future of your blog.

But now, you see POSSIBILITIES. And it's time to take your blog - and your career - to the next level.

Ads, cookies, affiliate programs, and algorithms are constantly changing.

That's why your business systems are more important now than ever.

In this Masterclass, we'll walk you through the exact systems, strategies, and planning exercises we use with our clients AND at Life As A Strawberry.

You're ready to spend more time working ON your business than working IN your business. We're cutting out the fluff, helping you bypass the trial-and-error, and giving you our proven roadmap so you can MAKE. THINGS. HAPPEN.